In the early 2000s, the French, perceived as arrogant, were no longer popular abroad. French products and wines in particular are mistreated on the Anglo-Saxon markets. In this lacklustre climate, an idea will germinate in the imagination of Jean-Claude Mas.
In 2005, this man who likes challenges, develops a brand of wines that makes fun of the beautiful confidence of the French. A friendly frog, a bit dandy, features on the bottle labels.
Arrogant Frog is a real success with today 5 million bottles sold in more than 40 countries.
Click the link here to find out more.
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