Arrogant Frog Wine

In the early 2000s, the French, perceived as arrogant, were no longer popular abroad. French products and wines in particular are mistreated on the Anglo-Saxon markets. In this lacklustre climate, an idea will germinate in the imagination of Jean-Claude Mas.

In 2005, this man who likes challenges, develops a brand of wines that makes fun of the beautiful confidence of the French. A friendly frog, a bit dandy, features on the bottle labels.

Arrogant Frog is a real success with today 5 million bottles sold in more than 40 countries.

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